new music: deM atlaS

reppin: minneapolis, mn by way of akron, oh // rhymesayers entertainment // 2010 - present

sounds like: wearing your flannel and baggy jeans with boots to a rad party - not outta style and standing out in today’s age

 dem atlas @ 7th St. Entry | photo cred: citypages.com

dem atlas @ 7th St. Entry | photo cred: citypages.com

lastest album drop: DWNR (oct, 2014)

featuring: joshua evan turner // 24 years old

 dem atlas | photo cred: dematlas.bandcamp.com

dem atlas | photo cred: dematlas.bandcamp.com

Maybe it’s my midwest vibe, but I have a big, big heart for the hip hop from here in Chicago to Minneapolis. Don’t get me wrong, I’ll take east and west coast mixed with some ATL, but the midwest chill and vibe just relates to me. It’s this combination of throwback sound mixed with the future evolving sound we here today. Intro Dem Atlas, the young, little known kid who signed to Rhymesayers a few years ago, 2014 to be exact. This is a label full of legends and dedicated fans, so get those eyes and ears on here.He is actually still a member of the group Sifu Hoffman consisting of rapper Guante, producer Rube among himself. DA came across my radar when he released his Charlie Brown EP, that has a total old school 90s vibe that can’t be messed with. The flow, slight pauses and ability to keep the lyrics flowing over a simple and classy beat is very impressive. Move onto a track like Lucile, and it’s like he was cut out of those 90s days! Again, while the hip hop era from a time ago is looser with simpler beats, it allows rapper like Dem to let his flow and lyrics shine (why do you think that sound is still popular these days). From a fan and business perspective, sustaining that style in today’s hip hop world can be difficult, but from a creative artist point of view, it is just the start.

 dem atlas | photo cred: youtube.com

dem atlas | photo cred: youtube.com

The growth of DA is quite apparent on his latest album and newest single, DWNR & “in the mud” respectively. It is like he has been planning for these days to rise to stardom. Once in a rock band (listen to “down in the low” and tell me you don’t think of nirvana), on a speech team, a painter...a path that is summed up by Dem: “I think all those things gave me a different vision and more balanced qualifications to do what I’m doing now” (Star Tribune, 2014). This path, his childhood, his mother coming out as a lesbian among other things has given his lyrics a deeper meaning. You can hear the soul in his voice and music and the wide range of vocal depth he can reach. It has been some time since his last full length, so we are all excited to see what is next for this talented dude.

suggested listening experience: twist and puff and pass // sleepy morning transit tunes // chillin with the friends anywhere

listens: all we got // charlie brown // lucile // drive north // in the mud (released Jan 6!) // i don’t care // down in the low // wanna be a kid again

da // twitter // fb // spotify // ig // sc